Room-block software company Meetingmax and event registration
company Aventri have integrated their platforms, a process they began a year
ago. The move eliminates the need to toggle between the two systems and means
meeting attendees can register for an event and book accommodations without
entering their information twice. The integrated system is available for both
new and existing customers of Meetingmax and Aventri with no additional setup
costs. The integration also enables event planners to easily identify attendees
who have registered for events but have not yet booked rooms and to encourage
them to do so. That can increase the portion of attendees who book within the event's
room block and therefore increase the commissions or rebates the event planner
receives. In addition, the two companies share data in real time, enabling
users to pull reports that draw on data from both systems. Meeting planners
also can customize the setup so only registered attendees can book within the
hotel room block, so attendees can see only the sub-blocks designated for them
and so there's a limit on the number of rooms an attendee can book.