Bigger travel budgets, a better economy and the perception
that travel supports customer relationships will drive business travel in the
next 12 months, according to a survey of business travelers conducted by
marketing firm MMGY Global.
In June, MMGY Global surveyed 355 Millennials, 306 Generation
Xers, 316 Baby Boomers and 30 "Matures"—totaling 1,007 U.S. residents—who
took at least one domestic or international business trip in the past 12
months.
The most common reason business travel will increase, as
noted by half the respondents, owed to their companies' perception that travel is
important to grow and maintain customer relationships. Forty-four percent said
their companies were doing better financially and had increased their travel
budgets.
Travelers took an average of 6.8 business trips in the past
12 months and expected that to increase to 7.4 in the next 12 months. Millennials,
those between ages 18 and 36, took more trips than the average business traveler,
and they expect to take even more, 8.6 trips, in the next 12 months.
Eighty-nine percent of Baby Boomers traveled domestically,
compared with 78 percent of Gen Xers and 63 percent of Millennials. The relationship
reversed for international trips, as 37 percent of Millennials traveled
internationally in the past 12 months, compared with 22 percent of Gen Xers and
11 percent of Baby Boomers.
The Traveler Compromise
Forty-two percent of all business travelers wished they
could take more trips, and 9 percent wanted to take fewer trips. Of Millennial
travelers, 61 percent wanted to travel more, compared with 40 percent of Gen
Xers and 26 percent of Baby Boomers.
Ridesharing Rules
Eighty-one percent of the 1,007 business travelers
MMGY Global surveyed preferred to use ridesharing services like Lyft or Uber over
taxis, and 67 percent prefer ridesharing over renting a car.
However, more Millennials, 61 percent, agreed that business
travel negatively impacts family life. Only 40 percent of Gen Xers and 26
percent of Boomers think so. "This could be because Millennials are more
likely to have young children at home and worry about missing opportunities to
spend time with them," according to the report. "Despite that
concern, Millennials still want to travel more, likely because they believe
business travel positively impacts their job satisfaction and may help advance
their career."
The opportunity to extend a business trip into a
leisure trip may be another reason Millennials want more trips, as 77 percent
of travelers in that age group will extend a business trip for leisure in the
next 12 months. Only 58 percent of Gen Xers and 43 percent of Baby Boomers will
do so.