Rosenbluth To Offer GetThere For Midmarket

Philadelphia-based mega agency Rosenbluth International today announced it will provide Sabre-owned GetThere's DirectMidMarket as a preferred Web-based corporate reservation system for small and medium-size clients. Of the mega agencies, only WorldTravel BTI does not have a preferred relationship with GetThere for online booking.

"Market conditions are ripe for offering an online booking solution to our midmarket customers," said Kimberly Harrington-Martinez, senior vice president of global marketing at Rosenbluth. "Increased cost pressure coupled with the proliferation of technology have created an immediate demand for online booking in the midmarket sector," she said. GetThere DirectMidMarket allows Rosenbluth to create and maintain separate booking sites for its individual corporate customers.

Rosenbluth also offers the GetThere DirectCorporate booking tool for large domestic clients, as well as I:FAO's Cytric system for European customers.