Pegasus Warehouses Data

<B> Pegasus Warehouses Data</B>

By Cheryl Rosen

<I>Dallas</I> - Pegasus Systems Inc. has created a new subsidiary, Pegasus IQ, to provide detailed purchasing and customer information--including full folio data--for the hospitality and credit card industries. Eventually, it will offer the service to corporate travel and meeting managers as well.

The new unit will be able to warehouse data provided by the hotels themselves, or extract raw data from their property management systems, to show details like room revenue by category or growth rates by chain and property, or to provide breakdowns on purchasing by their corporate accounts. It also will offer industry benchmarks against which hotels can compare their own performance.

Pegasus Systems is the parent company of THISCO, which links hotel inventory systems with the GDSs; the Hotel Clearing Corp., a hotel commission tracking service for travel agencies; and TravelWeb, an Internet hotel booking service. Originally owned by a number of major hotel chains, it last year went public with its first stock offering.

In an interview with BTN last year, Pegasus president John Davis hinted at the new unit, saying a project was in the works to pull together "reservation information from THISCO, consumer data from TravelWeb and checkout data from HCC" (<I>BTN</I>, Sept. 9, 1997).

By the fourth quarter, when Pegasus IQ is fully operational, it will provide daily reports to subscribers, at first on paper and later electronically. Customized reports also will be available at an additional charge.

While the warehousing service eventually will be offered to travel and meeting buyers, it first will be marketed to hotel and charge card companies, the company said.