JetBlue Airways and Worldspan today signed a five-year "full content" agreement, through which the carrier will distribute all published fares and inventory through the global distribution system. The agreement is effective through booking channels that leverage Worldspan beginning Friday.
After more than a year of nonparticipation, JetBlue in August returned to GDSs with the announcement of new five-year, full-content agreements with both Sabre and Galileo.
JetBlue senior vice president of sales and marketing Tim Claydon last month told
BTN the carrier was in discussions with other distribution channels amid increasingly favorable airline economics being offered by the GDSs
(BTN, Sept. 11).
JetBlue early last year weaned itself off GDS dependence when it left Sabre in favor of direct channels. JetBlue in January 2000 began listing in Sabre, Galileo and Worldspan, one month before launching its first scheduled flight. Since that time, the airline reduced its GDS visibility by exiting Worldspan in November 2001 and Galileo in April 2002.