Hotel Chains Expanding To Smaller Markets

The Sheraton and Westin hotel brands yesterday announced new, smaller prototypes designed for secondary and tertiary markets.

Both brands, which are part of Starwood Hotels & Resorts Worldwide, have built their names in major gateway cities and expect their respective reputations to carry over well to less traveled locations. The upper upscale Westin prototype calls for 207 guest rooms, while the upscale Sheraton will come in two versions, one designed with 150 to 250 rooms and the other with 250 to 300 rooms.

For buyers, there now will be another recognizable choice they can offer their travelers whose business takes them to these suburban destinations.