Marriott International plans to add between 275,000 and 295,000 rooms via 1,700 hotels by 2021, part of its 478,000-room longer-term pipeline. 214,000 rooms already are under construction. Nine percent of the rooms coming over the next three years will be luxury, 33 percent upper-upscale and 58 percent upscale and upper-midscale. Almost half will be in North America, a quarter in Asia/Pacific and 15 percent in Europe. The pipeline for legacy Starwood Hotels & Resorts brands has grown 25 percent since Marriott acquired Starwood in the fall of 2016, according to Marriott, and now equals a third of the Starwood system that existed at the time of the merger.
Marriott also announced that its loyalty program, Bonvoy, will offer peak and off-peak pricing starting this year to "drive redemptions to low occupancy dates," according to global chief commercial officer Stephanie Linnartz.