BTN Expert Q&A

Global Hotel Alliance, Now 20, Seeks Corporate Niche
Global Hotel Alliance, Now 20, Seeks Corporate Niche

The Global Hotel Alliance network of independent hotels, founded 20 years ago, in recent years has continues to grow, adding properties throughout the world and reaching a new peak in 2023 in bookings under its GHA Discovery loyalty program. GHA CEO Chris Hartley spoke with BTN about the state of the network, business travel... Keep Reading

CWT Focuses on Messaging Capabilities, ESG in Lead-Up to Acquisition
CWT Focuses on Messaging Capabilities, ESG in Lead-Up to Acquisition

With its looming acquisition by American Express Global Business Travel, CWT is maintaining a "business-as-usual" attitude in its operations and development. CWT chief customer officer Nick Vournakis spoke with BTN's Michael B. Baker about how CWT is preparing for the acquisition as well as its ongoing initiatives in AI,... Keep Reading

BWH Focuses on Core Brand Foundation as Branches Proliferate
BWH Focuses on Core Brand Foundation as Branches ProliferateBy Chris Davis

Best Western parent BWH Hotels in recent years has launched several brands in an effort to expand the company's offerings throughout the levels of service tiers as well as throughout the world, CEO Larry Cuculic told BTN, but added the development market has pushed the company to focus on its core Best Western brands. Cuculic... Keep Reading

5Qs: UATP's Ralph Kaiser
5Qs: UATP's Ralph Kaiser

UATP President & CEO Ralph Kaiser discusses the potential of payment mechanisms in reducing costs in managed travel ecosystems and the expected innovation in payment with new distribution models and next-gen technologies taking center stage... Keep Reading

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