New Zealand-based travel management technology firm Serko is targeting a segment of the United States market with its Booking.com for Business platform as part of a goal to more than double its annual revenue by 2030, the company said Wednesday during an earnings call.
Serko's income—or revenue, in U.S. English—in its 2026 fiscal year, which ended March 31, increased 34 percent year over year to NZ$120.9 million (US$69.2 million), according to the company. Leaving out the effect of the January 2025 acquisition from Sabre of the GetThere booking platform, Serko's income increased 23 percent year over year to NZ$104.8 million.
"Business travel demand in our key markets remains resilient despite the ongoing geopolitical uncertainty and macroeconomic challenges," Serko CEO and co-founder Darrin Grafton said.
Grafton said FY2026 was "a strong year for Serko demonstrating both the quality of our business and our ability to execute."
Serko's plan to increase annual income to NZ$250 million by the close of its 2030 fiscal year is buttressed by three strategic pillars: the rollout of Serko.ai, the personal travel assistant it launched this month; the continued growth of Booking.com for Business, the platform for which Serko serves as the technology partner; and the targeted expansion of Serko in the United States.
Serko COO Matt Gerrie said the company is "pursuing U.S. organizations who regularly move large volumes of people at scale, but who do not need the complexity of large enterprise travel tools. We are targeting and onboarding these customers onto Booking.com for Business, which has the features and supply perfectly suited to their needs. We're making solid progress in generating and validating qualified sales leads."
Serko recently has hired sales executives from travel companies including Airbnb who have experience with U.S. corporate customers, Gerrie said.
"Our focus is on learning as we bring these initial customers on board," Gerrie said. "The next stage will be increasing usage into meaningful volumes before onboarding additional customers to drive volume at scale."
Serko's inroads in the U.S. have been assisted by the GetThere acquisition, Grafton said. "GetThere has established Serko in the U.S. in a way that would likely have taken years to build organically," he said. Total U.S. online bookings increased to 3.1 million in FY2026 from 1 million in FY2025.
Serko FY26 performance
Total Serko online bookings in FY2026 increased 41 percent year over year to 9 million. Total room nights booked increased 31 percent to 4.3 million.
Serko for the full year posted a net loss of NZ$17.7 million (US$10.1 million) compared with a loss of NZ$22 million one year prior.
Serko projected total income in its 2027 fiscal year of NZ$128 million to NZ$134 million. "The range is primarily driven by the timing of booking volumes from the strategic initiative targeting defined U.S. corporates," according to the company.
The company noted the projection is subject to uncertainty due to the conflict in the Middle East, but said identifiable effects thus far have been "minimal," restricted primarily to a decline in completed hotel room nights booked in the Middle East, a region that before the war represented 3 percent of the company's room nights.
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