Hogg Robinson Group debuted an "end-to-end" software-as-a-service business targeted at the unmanaged travel sector.

Operating independently within HRG, the "out-of-the-box" Fraedom launched this week in the United Kingdom, with more regions to follow, offering what HRG called "simple and inexpensive software-based solutions" that incorporate booking, payment, expense and data reporting functionalities. "Fraedom will be aimed primarily at the nonmanaged and individual sector within the overall travel market," according to HRG CEO David Radcliffe, "whilst HRG global travel management will continue to focus on the managed sector within the corporate travel space." HRG last year set aside £5 million to develop, build and market the new software-as-a-service business, with sights set on blending HRG-owned booking technologies with its Spendvision expense system.