Update: Monday, Jan.
14, 7.p.m. Eastern
BTN has learned that Delta has insisted that TripActions
shut down the plug-in it had developed as a workaround for its clients.
TripActions had developed the plug-in to direct travelers from the TripActions
to the Delta website to finish booking and to pay. TripActions clients must now work with a TripActions agent to book Delta. That puts the travel management company in a particularly hard spot,
considering its identity is based on artificial intelligence-based mobile
booking.
.png "A workshopping version of the plug-in that directed travelers from TripActions' platform to Delta's website to complete Delta bookings. The airline has insisted TripActions discontinue its use.")
A workshopping version of the plug-in that directed travelers from TripActions' platform to Delta's website to complete Delta bookings. The airline has insisted TripActions discontinue its use.
TripActions isn't the only booking provider without Delta content. The carrier has taken a harder line in recent years regarding participation in third-party channels. Newer players like Hipmunk, Hopper and business traveler-focused Upside have been rebuffed by Delta as have some larger consumer sites like TripAdvisor.
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Filed Wednesday Jan. 9, 2019; 5:05pm ET
Delta this week pulled its content off the TripActions platform, saying the platform was not meeting the carrier's display requirements. Separate statements given to BTN by both Delta and TripActions confirmed the reasoning behind the action, though neither elaborated on what sort of display requirements Delta is requesting. "TripActions is working with Delta to enhance its display capabilities to ensure [those requirements] are met," TripActions CEO Ariel Cohen said. "During the development phase, Delta content will not be available through TripActions."
While Cohen's statement did not give a time line for when that would happen, InVision travel manager Jennie Robertson, a TripActions customer, said TripActions has put out a plug-in that pushes users to Delta's website and fills in search and profile information so travelers can continue their searches and arrange payment there.
Robertson also was puzzled as to what the issue was, wondering whether it has to do with how TripActions displays differentiated fares like Basic Economy or with TripActions' incentive program to encourage cost-effective bookings. "What does Delta think that TripActions is or isn't doing that is any different from Concur or Egencia?" she said. "As far as I'm concerned, TripActions already has the leading user interface in the marketplace and is already further down the path of showing more inventory and offering ancillaries than others."
TripActions has seen rapid growth over the past few years, surpassing the $1 billion valuation mark last year, and has built a platform independent of global distribution system technology, for which Cohen earned a spot in BTN's 2018 Most Influential list.