Alaska Airlines is developing direct-channel content using Farelogix's FLX Merchandise engine. Farelogix CEO
Jim Davidson said the carrier, which has been working to implement FLX
Merchandise for the past six months, will begin with
premium seating. He also said Alaska "has a road map of things they want
to see" in the longer term. Carriers already using the FLX Merchandise
engine include Delta, United, Air Canada, Hawaiian Airlines and Flydubai.
"Most airlines start with seats and bags in different variations, starting
to put fare bundles together that include the seats they can reconfigure with
extra legroom, the length of trip and type of equipment," Davidson said.
Correction, Nov. 14, 2017, 4:20 p.m.:
An earlier version of this story indicated Alaska would offer bundles through the engines. While the engine provides that capability, Alaska has no plans to do so at this time.