2025 U.S.-Booked Air Volume: $62M
Primary U.S. Air Suppliers: American, Delta, United
Primary U.S. Hotel Suppliers: Marriott
Primary U.S. Car Rental Suppliers: Enterprise
Primary Global Online Booking Tool: SAP Concur
Primary Global Payment Supplier: American Express
Primary Expense Supplier: SAP Concur
Global Travel Risk Management Supplier(s): ISOS
Consolidated U.S. TMC: CTD in North America
BTN estimates technology and entertainment giant Sony Corporation of America booked $62 million in U.S. air travel in 2025, a slight drop from last year’s estimate of $66 million.
SONAM is the U.S. headquarters of Tokyo’s Sony Group Corporation. Divisions under SONAM include Sony Electronics, Sony Pictures Entertainment, Sony Music Entertainment, Sony Music Publishing, and Sony Interactive Entertainment LLC, among others. SPE, based in Culver City, Calif., is the entity that sources and negotiates business travel on behalf of SONAM for cross-Sony supplier relationships.
The company contracts with travel management company partners per division; for example, SPE in North America is a CTD using internal employees as agents at SEG (Sony Enterprise Group) Travel. Sony Electronics and Sony Interactive use SEG in North America. Sony Music, on the other hand, uses BCD in EMEA. Sony Pictures transitioned its Latin American division to FCM in 2025.
Sony focused 2025 on ensuring high levels of traveler satisfaction and on driving consolidated travel data. The travel team also put intense effort into managing travel costs against ongoing inflation.
Consolidated sales and financial services revenue for Sony Group in FY2025 beat 2024 by about 5 percent, accounting for tougher exchange rates from Japanese yen to U.S. dollars in 2025. Sony Financial Group completed a partial spinoff from the parent company, wherein 80 percent of shares went to existing shareholders.