2017 U.S.-Booked Air Volume: $113 million
Growing technology giant Facebook—parent of Instagram and
WhatsApp, among other platforms—last year increased its spend on U.S.-booked
air travel by about 13 percent, according to a BTN estimate. Revenue increased
about 47 percent to $40.7 billion; sales and marketing expenditures increased
about 25 percent to $4.7 billion. At year-end 2016, the company employed
17,048. That number grew to 25,105 a year later and by the middle of 2018 had
reached 30,275. Facebook began to track its travel-related greenhouse gas
emissions in 2017, when its carbon dioxide equivalent was 93,800 metric tons.
The company in 2016 began to develop a traveler safety program.