Unit revenues rose 7
percent year over year, "driven by a benign capacity environment and
positive management action," which included the
launch of allocated seating, according to a company statement. CEO Carolyn McCall during a presentation
for investors said about a quarter of passengers have paid for allocated
seating. Meanwhile, EasyJet said it further strengthened its position among
business travelers, which represented 11 million passengers during the fiscal
year, or 19 percent of the airline's total. It also claimed to increase its "share of the business travel market by 4 percent"
in what McCall described as an overall flat market. EasyJet has made a concerted effort to attract
business travelers through new global distribution system agreements, agency
partnerships and corporate deals.