< PrevNext > 2022 Business Travel Buyer's Handbook Getting Started with Meetings Management Pent-up meetings demand may include new realities driven by remote work By Elizabeth West / June 17, 2022 / Contact Reporter Share Download ChapterEveryone thought meetings would be the last segment to recover from the Covid-19 travel freeze. Not so—demand for group business, which for hotels and venues generally includes social as well as corporate groups—is flying high in the second half of 2022. That means corporate travel and meetings managers will need to get sharper with their negotiation skills, aggressive with timelines and have backup options if their first choice of location doesn’t work out. It also means they may need to review meetings strategy and what has changed during the pandemic to impact how and why their companies are holding meetings. The transition to remote work has yet to play out fully in the marketplace, but until it does, corporations will be caught between an old world that drives culture from a traditional center of gravity and a new world that needs to cultivate values, create bonding experiences and facilitate face-to-face interactions in different ways. For a lot of companies that will be meetings—and they may be more frequent and have new objectives than before. They may be planned centrally or independently within a department. Understanding how meetings now fit into the larger corporate strategy—whether with clients or with employees—is a new and exciting wrinkle that is likely to change meetings policy, process and platforms.Do meetings policies apply to both internal and external meetings—and should the policies and meeting experience be the same? Are sourcing processes and approval patterns agile enough to encompass meetings both small and large? Do you have providers and technologies that make virtual or hybrid elements—which exploded during the pandemic—a switch-on/switch-off option for meeting organizers? Is it easy for meeting organizers to follow the rules? And, underpinning all of that, are you collecting the right data to support your management strategy? If you’re getting started on this journey, you’re in the right place.