Distribution
HelmsBriscoe will expand its presence in China through a partnership with Chinese travel distributor VariArts
Meetings management firm . "The meetings procurement business is still new in China, where the meeting industry is less mature than it is in the United States and Europe," according to HelmsBriscoe China executive director Yog Wang. "HelmsBriscoe's services and technology allow us to bring a more efficient business model to venue partners and event planners in China."