Global distribution system hotel bookings in January 2010 increased 5 percent while average daily rate declined 1.2 percent to $155.19 versus January 2009

, according to Pegasus Solutions. In North America, ADR dropped 2.4 percent to $138.85 but net bookings jumped 11 percent compared with January 2009. In contrast to January 2008 and 2007 levels, North America ADR fell 14 percent and 6.5 percent, respectively. Outside North America, year-over-year ADR fell 0.34 percent and bookings grew 1.7 percent in January.