The
market for online booking tools may be more confusing than ever—the
lines between a traditional travel management company and the online
booking tool have blurred, with more TMCs taking a tech-first approach.
The concept of a front-facing portal behind which several booking tools
can sit has captured attention. And, of course, you still have the
option to pick a booking tool relationship separate from your TMC—but
should you? And which booking tool is right for your program—an
emerging, consumer-looking tool or an established global choice with
limited user-appeal?
That's a lot of
questions, but travel buyers will have to answer each and every one of
them in detail when researching and sourcing a new online booking tool.
In this webinar, BTN convenes a panel of buyer and consultant experts to
walk you through the thought process, discuss their own deal-breakers
and predict where the market is going.