JetBlue launched a new booking web portal, Blue Inc., this week for corporate travelers at small and midsize enterprises.
It enables corporate travelers to book flights, hotels and rental cars on desktop and mobile devices and travel managers to set budgets and policies, manage bookings and track spending. The tool also features a group-booking option, allowing multiple travelers to be booked at once with separate itineraries and payment options, if necessary. The TrueBlue for Businesses rewards program allows companies to earn points on travel booked through the portal and redeem them for travel, while travelers continue to earn points for their individual TrueBlue accounts.