Joint customers of Salesforce and Abacus can
pull Salesforce data into the expense management tool. That includes expenses
related to new and existing business, events and sales and marketing campaigns.
Users also can link expenses to Salesforce category codes and then create
Abacus reports on the cost to acquire customers, whether per Salesforce campaign,
per event, per department, within a certain time frame, or by other metrics,
according to Abacus. That tie-in to Salesforce campaigns and events can extend
to Abacus' real-time Automatic Accrual Accounting feature, which launched in February
and records expenses in the month in which they were incurred.