QuickMobile unveiled a new analytics platform designed to measure event return on investment in real time,

the meetings technology company announced Wednesday. With the new platform, according to QuickMobile, meeting managers can track event performance, ROI and granular information on attendees, including social media activity, as the event happens. By measuring this data in real time, organizers can further engage with their audience, answering questions and assisting attendees on site, and influence delegate behavior by making suggestions or altering promotional tactics or event logistics, according to the company.