Emirates has signed a three-year content deal with ATPCO to develop and distribute rich content across its sales channels. Through ATPCO's Retailing Solutions, the product line created by its integration of Routehappy, ATPCO will manage Emirates content, including amenities, data on ticket restrictions and benefits, and videos, photos and other marketing content. Emirates also will integrate that marketing content into its Farelogix-powered New Distribution Capability application programming interface.