Meetings
Meetings management firm Maritz Travel announced the acquisition of Experient,
one of the largest third-party meetings management companies. Experient will operate as a wholly owned
subsidiary of Maritz, and Experient CEO Jeff Price "will be stepping
down," according to a Maritz statement. Financial terms of the acquisition
were not disclosed. The two firms in 2011 "represented more than $2
billion in industry volume spend and nearly 3 million travelers served,"
according to Maritz. "The event industry has had to evolve as a result of a
volatile business environment," said Maritz Travel president David
Peckinpaugh in a statement. "Spend is returning to pre-recession levels,
and together Maritz Travel and Experient are leading the market in delivering
the flexibility and range of services organizations need to achieve growing and
increasingly aggressive business results."