Meetings management firm Experient agreed to use Cvent's hotel sourcing platform for its clients' meetings,

according to Cvent. The meetings tech firm expects Experient to source more than two million annual hotel room nights through its Cvent Supplier Network. Maritz Travel in 2011 similarly agreed to use Cvent's platform for client meetings, and in 2012 acquired Experient, which primarily offers meetings management services to associations and government organizations.