Groupize Targets Small Meetings

Small group and meeting technology firm Groupize released Groupize Strategic Group Management. The technology offers enterprises, travel management companies and third-party planning firms a one-stop-shop for sourcing, booking and managing multiroom bookings, along with all the requirements for small meetings, typically fewer than 25 rooms and 50 participants. That segment, according to Groupize, often falls outside the sweet spot for larger strategic meetings management technologies and yet can represent up to 80 percent of a corporation’s event volume. Groupize SGM accommodates a corporation’s preferred transient, extended-stay and meeting rates and supports direct connects to hotel systems. Third parties have the ability to white label the solution for their clients, enable meeting request forms to initiate services and provide a self-service module for clients to plan and book their own small meetings. Groupize named Corporate Travel Planners and Orbitz for Business as launch partners.