pursuant to the terms of
Maritz's April acquisition of Experient. "The Experient brand will focus on association, tradeshow and government markets," while corporate clients "will continue to work with and be serviced by the exact teams as before this alignment," according to a Maritz statement. The company noted that Rick Binford, former president of Experient's event management unit, has left the newly merged company and will be replaced by former Experient CFO Michael Guerriero.