a
newly created position. "Meeting and event spend represents up to 40
percent of the total travel budget for most companies, yet it is one of the
least transparent and most fragmented spend categories," according to a
statement attributed to Advito managing director April Bridgeman. Odom's
35-year career in travel sourcing and meetings management included a long
tenure at Eli Lilly, a first
stint at Advito and, most recently, service as
manager of global meetings for Hewlett Packard. He is a member of the Global
Business Travel Association's Groups and Meetings Committee.