Travelport last week reported that Delta Air Lines signed up to use the Rich Content and Branding component of its Merchandising Platform.

Also to be used by easyJet and International Airlines Group's British Airways and Iberia, that component is designed to enable airlines to better control how product and service attributes—including ancillary items—are visually displayed and described in the travel agency channel. Travelport president and CEO Gordon Wilson told BTN that various Delta content and ancillaries will be phased in over time. "Obviously the first thing they will do a lot of work on is in selling better their Economy Comfort seating product, and bag fees and the like," Wilson said. Travelport later clarified that Delta's planned use of the platform component currently includes only sales of its Economy Comfort seating. A Delta spokesperson did not provide additional information.