Former Rearden Commerce head of senior vice president of travel services Tony D'Astolfo joined GroundLink as chief sales officer.

GroundLink's goal is "to completely revamp the ground transportation industry" through the "ability to book a car in every city in the U.S. and 5,000 cities across the globe, on-demand ordering of cars [and] prices that are only marginally more expensive than a cab." The company is based in New York.