Adelman Travel partnered with GetGoing to launch a hotel booking platform for agents later this year.

The system, Hotel Intuition, "will help automate travel consultants' process in providing customized and relevant hotel information at the point of sale," according to Adelman. The platform will incorporate hotel photos, property descriptions, maps, customer ratings and traveler and client preferences into a graphical user interface for agents. "Prior to the development of this platform, consultants working in the reservation system would only have access to the traditional, limited hotel information available in the GDS," according to Adelman. "This included descriptions of available hotel rates without much ability to modify the search to the customers' and travelers' preferences."