generated by Priceline customers purchasing American Airlines' Preferred Seats, facilitated by Farelogix. Priceline last month via a direct connection to the carrier became the the first major online travel agency to sell AA's Preferred Seats product, which includes seats at or near the front of economy-class cabins. According to ARC, EMDs "allow travel agency customers to pay for an air carrier's ancillary products at the same time their flight tickets are purchased." ARC president and CEO Mike Premo in mid-July
told The Beat that ARC at that time had issued a total of four EMDs.