The North American average for daily lodging rates sold in global distribution systems increased 4.5 percent in May

compared with a year earlier, according to Pegasus Solutions. North American net bookings grew 26.3 percent versus May 2009, whereas GDS net revenue jumped 35.5 percent. Outside of North America, ADR increased 7.3 percent in May and year to date-May ADR grew 5.2 percent. Globally, ADR is expected to climb 5.2 percent in June, 9.5 percent in July, 11.9 percent in August and 8.6 percent in September.