Carlson Rezidor Hotel Group's global rewards
program has launched Members Only Rate, a discount program for loyalty members who book directly
through its brands' websites and mobile apps. The 10 percent off the lowest
available rate is available at more than 1,000 hotels globally, according to
Carlson Rezidor. The hotel group joins others that launched direct-booking
loyalty member rates earlier this year, including Hilton
Worldwide, Marriott International and InterContinental
Hotels Group. Those companies have agreed to make the discounted rates
available on global distribution systems for third-party bookers, and Carlson
Rezidor has told BTN it will do the same.
BTN updated this story at 11:55am Eastern on Sept., 20, 2016, to reflect that the member rates will be available on GDSs.