InterContinental Hotels Group has become the
latest hotelier to roll out a discounted rate for loyalty members who choose to
book direct. IHG's Your Rate by IHG Rewards Club comes after Hilton
Worldwide, Marriott
International and Hyatt
Hotels Corp. launched similar rates in their own loyalty programs. IHG will
roll out the rates in the Americas and Europe immediately and in Asia, the
Middle East, Africa and China later this year. The rates are available for
bookings made through IHG's branded website, apps and call centers and soon
"may also be booked by select travel partners on behalf of any IHG Rewards
Club member through eligible channels," according to a company statement.