Best Western Hotels & Resorts has launched a new
upper-midscale soft brand, BW Signature Collection. It is the 11th brand for
Best Western and the third soft brand in the portfolio, along with SureStay
Collection for the upper-economy and midscale segments and BW Premier
Collection for the upscale and upper-upscale segments. Best Western expects to
grow its pipeline for the brand to 100 hotels by 2020. The first two hotels to
join the BW Signature Collection will be the Killington Mountain Lodge in
Killington, Vt. and Brooklyn Way Hotel in New York City.
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