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Transportation

Southwest Targets Reservation System Shift for May 2017

By Michael B. Baker / October 27, 2016 / Contact Reporter
Business Travel News on X

In December, Southwest Airlines will begin selling domestic tickets on its new Amadeus-based reservation system for May 2017 travel and beyond, Southwest executives said in an earnings call. May is when operations will transfer to the new system.

The switch to the new system will be mostly invisible to travelers, president and CEO Gary Kelly said. The carrier is bulking up call center staffing as it trains them on the new system, but because Southwest already uses the system for international flights, many employees already are familiar with it. "It's behind Southwest.com, where we'll have a new reservation system engine," Kelly said. "[Customers] won't know that they are making a booking in a new system."

The new system has enhanced capabilities to sell ancillary services. Growing ancillary revenue is "definitely an objective" for Southwest, likely to show in 2018, Kelly said. He declined to elaborate on those services, except to say, "I'm not talking about charging for bags. I'm not talking about change fees. But we do have opportunities to invest in tools and techniques and beef up our resources to pursue some opportunities."

During the third quarter of this year, Southwest's total operating revenue declined 3.4 percent year over year to $5.1 billion. Though there was "record third-quarter traffic"—up 4.1 percent year over year—revenue declined because it came at lower yields, Southwest executive vice president and CFO Tammy Romo said. Southwest's average fare declined 4.8 percent year over year to $146.96. "The domestic industry is growing seat miles well ahead of GDP growth, and we've seen significant competitive capacity additions in markets we serve," Kelly said. "Increased competition dilutes revenue."

Southwest increased capacity 4.2 percent in the quarter, and its load factor declined 0.1 percentage points to 85.3 percent. While it plans to grow capacity 5 to 6 percent this year, it will slow capacity growth next year to about 3.5 percent, about 40 percent of which will be international growth, Kelly said. The carrier reported a net income of $388 million for the quarter, down from $584 million in the third quarter of 2015.

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