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Procurement

Analysts: Capacity Discipline Could Be Long-Term Airline Strategy

By Michael B. Baker / May 14, 2015 / Contact Reporter
Business Travel News on X

Pledges of capacity control rang across the three largest U.S. airlines' first-quarter earnings calls, and analysts buy it as a long-term trend.

As carriers grappled with volatile currencies, Delta Air Lines president Ed Bastian said Delta will cut transatlantic capacity in the fourth quarter as much as 2 percent year over year, largely via a 15 percent to 20 percent reduction to Africa, India and the Middle East, as well as suspension of winter service to Moscow.

United Airlines this quarter will reduce capacity in Japan by 11 percent in response to weakening currency and in energy markets like North Dakota and Canada as corporate demand from that sector declines, United vice chairman and chief revenue officer Jim Compton said.

And American Airlines has lowered capacity plans for 2015 and scaled back international capacity plans for four quarters in a row. All three airlines, meanwhile, reported substantial profits for the first quarter.

Some travel buyers are bracing for higher air costs this year. "Knowing that the airlines are playing with their capacity ... those costs will increase," Oracle global travel process officer Rita Visser said during last month's CAPA Americas Aviation Summit. "Even if all remains equal and we don't do one additional transaction this year, then yes, we will pay more."

Airlines' ability to control capacity is nothing new. Hotel companies are beholden to the ebb and flow of regional demand surrounding a property, but airlines can shift aircraft from troubled markets. Resisting the urge to pump capacity into the market, though, has been a different story.

"The airline industry has been a very undisciplined industry over the years," CRT Capital Group managing director and co-head of research Mike Derchin said at the CAPA summit. "It's too easy to get planes, and there are too many ways to finance them."

This time, however, might be a different story. The industry has changed, Deutsche Bank managing director and airline analyst Michael Linenberg said. Through consolidation, the top four domestic U.S. carriers control 80 percent to 85 percent of the market, compared with about 60 percent 20 years ago, he said. And the likelihood of a glut of new entries is low, he added. "Barriers to entry are the highest since deregulation. The financial strength of the major carriers is a barrier. ... The formation of airlines tended to peak during the worst of times, when big carriers were financially weak and airplanes were cheap."

The carriers' internal organizations also have changed. Many now tie executive compensation to return on invested capital, which will encourage discipline, Linenberg said. Similarly, American Airlines CEO Doug Parker said he would drop cash compensation and be paid fully in stock.

While airlines need to test their mettle in the next down cycle, it is conceivable that they've transformed themselves from a boom/bust industry—"in the booms, they made millions, and in the busts, they lost billions," Derchin said—into one that could make millions even in the slower times, analysts said.

In the short term, capacity control does not mean downsizing, as airlines still plan to increase capacity year over year and are investing in fleet improvements. Cowen and Co. managing director and senior airline analyst Helane Becker said that down the road, international expansion will be "a great opportunity for U.S. airlines because they have ignored it for a long time, as they've had to get their domestic house in order."

Budding competitors, too, will have chances to add capacity. "While we see lack of slots, gates and counter space in the key airports, some smaller airports have been abandoned by the big carriers," Linenberg said. "Markets like Cincinnati, Cleveland, St. Louis and Pittsburgh are where we can see smaller carriers and ultra-low-cost carriers make their mark."

This report originally appeared in the May 2015 issue of Travel Procurement.
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