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Payment & Expense

Amex Becomes Hilton's Exclusive Co-Brand Card Issuer

By JoAnn DeLuna / June 07, 2017 / Contact Reporter
Business Travel News on X

On Jan. 1, American Express will become Hilton's exclusive issuer for Hilton Honors co-branded credit cards in the U.S. Hilton has offered Amex co-branded cards since 1995 and Citi co-branded cards since 2000. The deal is for a multi-year partnership, and a Hilton spokesperson said Hilton Honors members number 63 million. More information on the impact on U.S. co-branded Citi cardholders will follow later this year, but for now, they will continue to earn points from purchases.

Amex's loss of the Costco co-brand portfolio in June 2016 to Citi has continued to affect the card network. Net income for Global Commercial Services, the division that houses corporate cards, decreased 14 percent in the first quarter, which Amex attributed to the loss of Costco. The card network also blamed the Costco loss for the drop in its average discount rate of 1 percentage point.

Following Marriott International's acquisition of Starwood Hotels and Resorts, Amex is awaiting Marriott's decision on whether to renew Starwood's co-branded Amex card program, which expires in 2020. Marriott's Visa co-branded card program with JPMorgan Chase expires in 2018. If Marriott terminates Starwood's relationship with Amex, the card network will lose its second largest co-branded partnership after Delta, worth 2 percent of Amex's 2015 billed business and 4 percent of 2015 loans.

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