PhoCusWright To Size Corporate Online Booking Market

Sherman, Conn.-based travel e-commerce research firm PhoCusWright Inc. in January will publish a study entitled "Online Corporate Travel 2001-2003: Market Share, Strategy, Forecasts and Commentary." Expected to be the most comprehensive attempt to size the managed corporate online booking marketplace, the report will offer market share figures, top trends and a return on investment calculator.

Among other findings, PhoCusWright said, the report notes that, "to succeed in this space, travel agencies need to develop alternative revenue streams and fulfillment options. They must practice their own type of revenue management to increase margins--and match the right GDS and booking tool to each transaction for maximum yield. The proper alignment of different players (suppliers, agencies, travel management companies, booking tools, fulfillment centers) will become even more critical in corporate travel going forward."