Hyatt Hotels Corp. has appointed Mark Vondrasek
as EVP and global head of loyalty and new business platforms. In the newly
created role, Vondrasek will report directly to Hyatt CEO Mark Hoplamazian and
will oversee Hyatt's integrated experience strategy. That stable includes the
World of Hyatt loyalty platform and Hyatt's newer wellness products Miraval and
Exhale, which the company acquired in late August. Additionally, Vondrasek will
produce and scale new business opportunities, products and services. He most
recently served as SVP and commercial services officer at Starwood Hotels &
Resorts and brings to his new position more than 25 years of experience in
growing brands.