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Transportation

JetBlue Planning Premium 'Mini-Suites'

By Jay Boehmer / June 07, 2013 / Contact Reporter
Business Travel News on X

Airbus in a public filing with the U.S. Federal Aviation Administration revealed details about JetBlue's forthcoming premium seating product, including a plan to install "at the beginning of 2014" four "mini-suites" with closing doors on some A321 aircraft used for transcontinental routes.

JetBlue in March revealed plans to provide for the first time a premium seating product, focusing on services connecting New York and Boston with San Francisco and the Los Angeles area.

Chief commercial officer Robin Hayes said the goal was to "wow" customers with both the product and its corresponding price point.

Airbus in its April filing described JetBlue's plan as a two-class layout with 16 business seats and 143 economy seats. Airbus noted that four of those business class seats would be "mini-suites ... intended to provide privacy to the occupants."

"Typically, the complete closure of the single mini-suites is possible by means of a sliding element, moving parallel to the aircraft longitudinal axis," according to the Airbus filing, which requested an exemption from FAA safety rules.

Airbus acknowledged that "the proposed configuration" does not comply with an FAA requirement stating that "no door may be installed in any partition between passenger compartments." FAA essentially established those rules to ease the process of emergency exiting.

Airbus in its request noted that it "already installed mini-suites" on aircraft operating in Europe and that competitor Boeing "has the same kind of suites" on some Boeing 777 aircraft. JetBlue, would become the first airline to offer such a seating product within the United States.

"While the FAA filing from Airbus contains the technical specifications as part of the certification process, all of the details including the branding and full experience will be revealed later this year," according to a JetBlue statement.

A blog post by the Airline Passenger Experience Association first reported JetBlue's plans.

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