Marriott International this week appointed executive vice president of global sales and marketing Amy McPherson as its new president and managing director of European lodging, a newly created position that the company said will help accelerate its growth in the region.
McPherson, who has been with Marriott since 1986, will relocate to Europe and begin her new role on July 1. She will head a new division that will cover the United Kingdom, Ireland and continental Europe and report to Arne Sorenson, who takes over as president and COO on May 1
(BTNonline, March 16).
"Amy brings a wealth of experience and a global perspective to this important position," Sorenson said in a statement. "As one of our top leaders, she created a sales and marketing, e-commerce, reservations and customer care organization that is truly world-class. Her talents and business savvy will be instrumental in driving revenue and growth in this key region."
McPherson's recent achievements at Marriott include helping to launch a rate guarantee program that ensured consistent pricing across sales channels and heading the development of a Sales Force One regional, account-based sales strategy
(BTNonline, Jan. 22, 2008).