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Lufthansa Group has launched a platform in conjunction with a climate tech startup to allow companies and individuals to calculate the carbon emissions of their whole journey.
The Squake platform, which connects to providers throughout a journey using standard application programming interfaces, allows users to calculate the emissions from every part of their journey, such as flights, rental cars, ferries and buses. The calculated emissions can then be offset during the booking process using a range of climate protection projects that are certified to industry standards, such as the Gold Standard or the Plan Vivo Standard.
Squake can be integrated into third-party portals, and Lufthansa said that companies in the travel management, shared mobility and logistics sectors have already done so, including BizAway.
"The travel and mobility market is urgently looking for effective solutions to increase sustainability. Our answer to this is the climate tech startup Squake, which helps companies accelerate their development of sustainable products," according to Lufthansa Innovation Hub managing director Christine Wang.
"With Squake, we are able to make our offsetting expertise accessible beyond aviation. It is only possible to achieve sustainability in the long term if we work together, which is why we rely on cooperation within the market and between the participating companies. Our vision for Squake is that it will provide a 'green-tech backbone' for travel and mobility."
Originally published by BTN Europe.
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