After racking up a series of U.S. TMC reseller parterships in 2020, New Zealand-based booking and expense management provider Serko is continuing that momentum into the new year with a new pact with Connoisseur Travel. Under the agreement, Washington, D.C.-headquartered Connoisseur will resell Serko's Zeno booking and expense platform throughout its North American client base.
Connoisseur plans to hit the ground running with Zeno, with 11 implementations on tap within the next 30 days and another 40 within 90 days, according to the TMC. Connoisseur serves a number of law firms and humanitarian organizations for which Zeno's Covid-19-related capabilities are particularly attractive, the company said. Those capabilities include information on supplier hygiene protocols displayed within the booking flow, as well as a filter that enables travelers to search only for hotels that offer free cancellations.
Despite the shuttering of essentially all corporate travel activity due to Covid-19, Serko in 2020 made significant strides to expand its footprint in North America via reseller deals with TMCs, including Ovation Travel Group, Acendas Travel and Luxe Travel Management. The company also signed a strategic supplier partnership with Omnia Partners, which bills itself as the U.S.'s largest group purchasing organization.