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Procurement

The Highland Group Reports Record Supply Growth for Extended-Stay Segment

By Donna M. Airoldi / November 11, 2019 / Contact Reporter
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Despite Extended Stay America's negative third quarter revenue per available room results last week, the overall extended-stay market is performing well, according to The Highland Group. Room supply increased 7.6 percent, or by 35,404 rooms over the past year to September 30, for a total of 500,166. The company noted that this was the highest change in supply recorded for this segment, and the growth in supply from new construction was the fastest in a decade. 


"The extended-stay hotel segment is in great shape to perform well during the cyclical slowdown which is widely forecast over the near term."

The Highland Group's Mark Skinner

Demand increased 7.7 percent for the quarter, keeping pace with supply. The increase was the fastest since the first quarter 2018 and is ahead of the 1.8 percent gain STR reported for the overall hotel industry. Year-over-year revenues rose 9.5 percent for the quarter, to $3.95 billion.

"The extended-stay hotel segment is in great shape to perform well during the cyclical slowdown which is widely forecast over the near term," said The Highland Group partner Mark Skinner.

Average daily rate rose 1.7 percent, to $106.94, with the economy segment achieving the highest growth, at 2.7 percent, for the second consecutive quarter. The Highland Group segments the price divisions as above $110 for upscale brands, $60 to $110 for midscale brands and under $60 for economy brands.

RevPAR growth of 1.8 percent was largely driven by the rise in ADR. All three segments reported positive RevPAR. Occupancy was up 0.1 percent, year over year, to 80.3 percent for the quarter. This is the sixth straight third quarter that occupancy exceeded 80 percent. Year-to-date occupancy remained flat at 77.8 percent.

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