Starwood Hotels & Resorts on Wednesday launched its
first mobile application for BlackBerry smartphones: a tool for travelers to
manage rewards through the company's Starwood Preferred Guest program.
The application, developed by global technology and
consulting services provider CSC, allows travelers to book stays at 1,000
Starwood properties around the world, manage reservations and check on recent
activities in their Starwood Preferred Guest account. Other functions include the
ability to map directions to a traveler's hotel from their current location.
"Mobile access is increasingly important for the
fast-paced lifestyles of our members, and we are committed to providing
solutions that enhance their experience while on the go," Starwood vice
president of global web services David Godsman said in a statement.