The average daily March hotel rate increased year over year
in the Americas and the Middle East and Africa, but declined in Europe and the Asia/Pacific
region, according to STR Global.
ADR in the Americas was up 3.9 percent, including a 4.2
percent increase in the United States, though occupancy was up only slightly in
the region. The largest ADR increases were in Oahu (19.5 percent) and Miami
(14.4 percent), and the largest decrease was in Buenos Aires (down 11 percent).
ADR decreased slightly in a few U.S. markets, including Washington, D.C. (down
2.8 percent), and San Diego (down 2.6 percent).
In Europe, ADR decreased by 4.8 percent in U.S. dollars and
by 0.9 percent in euros, while occupancy increased by 0.6 percent to 63.8
percent, further indication that the continent's hotels would see "a quiet
year," according to STR Global managing director Elizabeth Winkle. The
largest ADR increases in euros were in Tel Aviv (19.5 percent), Frankfurt (16
percent) and Istanbul (10.5 percent). ADR in Warsaw dropped by 12.7 percent,
the only double-digit percentage decrease in the region, according to STR
Global.
Both ADR and occupancy dropped in the Asia/Pacific region.
ADR in U.S. dollars was down 0.8 percent, and occupancy dropped by 1 percent to
70 percent. The largest ADR increases were in Taipei (25.7 percent) and Phuket
(13 percent), and the largest decrease was in Delhi (down 17.7 percent).
In the Middle East and Africa, ADR in U.S. dollars increased
5.4 percent, and occupancy increased by 3.8 percent to 67.1 percent. The
largest increases were in Amman (12.7 percent) and Dubai (11.5 percent); the
largest ADR decrease was in Beirut (down 21.4 percent).