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Lodging

Marriott, Hyatt Report Tepid First-Quarter Short-Term Group Demand

By Michael B. Baker / May 02, 2013 / Contact Reporter
Business Travel News on X

Marriott International and Hyatt Hotels Corp. each reported sluggish group business during the first quarter, although both companies said long-term group bookings are showing strength.

Hyatt president and CEO Mark Hoplamazian said group business—which makes up just under half the room revenue for Hyatt-managed full-service hotels in the United States—was below expectations during the quarter. First-quarter group revenue declined 6 percent year over year, including a 20 percent decline in March. Group bookings in the quarter for the quarter were down 12 percent, and bookings in the quarter for the year were down 8 percent, he said.

Much of the decline stemmed from renovations at properties in San Diego, Dallas and Washington, D.C., as well as the Easter holiday falling in March this year, Hoplamazian said.

For Marriott, group revenue per available room was up but only by 1 percent, president and CEO Arne Sorenson said. As with Hyatt, Easter was a factor, he said, noting that the year’s group RevPAR through April was up 6 percent.

Both chief executives said slowing U.S. government business also was a factor.

"Government-related group demand has been particularly weak," Hoplamazian said. "Although government-related group business represented less than 2 percent of overall group business in the first quarter, it was down 50 percent relative to 2012 and represented over half the decline of in-the-quarter, for-the-year bookings."

Sorenson said government travel cutbacks have affected both group and transient demand at Marriott, as that business in 2012 made up about 5 percent of room nights across the company's brands. While the U.S. federal sequester spending cuts that took effect March 1 are only partially caused the decline, a political resolution would be beneficial to the hotel industry, he said.

"Better results will flow with the economy if a thoughtful, bipartisan deal can replace the blunt instrument of the sequester," Sorenson said.

In the long term, however, group demand looks stronger. Hoplamazian said bookings for 2014 and beyond are up 13 percent compared with last year, noting a "significant dichotomy between short-term bookings and longer-term bookings." Similarly, Sorenson said corporate group bookings made in the first quarter for next year were up 22 percent compared with last year.

Both companies also reported strong transient demand.

"The overall business climate in the United States, with strength in manufacturing, technology, housing and other sectors, supports robust transient demand levels," Hoplamazian said. "We expect group demand to improve relative to what we saw in the first quarter, but we still expect transient business to be a stronger driver of improving results this year."

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