Sabre announced plans to launch in late November "the world's first B2B application store for the travel industry,"
third-party developers with travel agencies via the company's latest agent
desktop product. Called the Sabre Red App Centre, the program will facilitate
the creation of apps running on Sabre's Red Workspace by authorized developers
using the Sabre Red App Developer Toolkit, to be released in early October.
"In addition to developing new Red Apps, developers will realize new sales
opportunities by converting existing applications to Red Apps that will plug
seamlessly into the Red Workspace," Sabre announced. "At launch,
developers will be able to tap into more than 155,000 Sabre Red Workspace users
in more than 116 countries."