Sabre announced plans to launch in late November "the world's first B2B application store for the travel industry,"

connecting third-party developers with travel agencies via the company's latest agent desktop product. Called the Sabre Red App Centre, the program will facilitate the creation of apps running on Sabre's Red Workspace by authorized developers using the Sabre Red App Developer Toolkit, to be released in early October. "In addition to developing new Red Apps, developers will realize new sales opportunities by converting existing applications to Red Apps that will plug seamlessly into the Red Workspace," Sabre announced. "At launch, developers will be able to tap into more than 155,000 Sabre Red Workspace users in more than 116 countries."